(ISBN 978-0-9550593-2-2)

"This book contains everything that I wish I knew then,
that I know now, about starting and running a holistic
therapy business."

Jane Sheehan is the UK's leading Foot Reader, author of
'Let's Read Our Feet!' and 'The Foot Reading Coach.'

She acknowledges that most holistic therapists enter their
field because they have a passion for their subject but have
gaps in their business knowledge. In producing this book,
Jane aims to demystify the theory and make it come alive
through examples.

Learn how to

• Attract new clients
• Gain tips on negotiating
• Understand cash flow forecasts
• Overcome the fear of asking for your fee

If Jane's experienced it in her practice, then you're going to read about it in 'Sole Trader: The Holistic Therapy Business Handbook'

Price £16.99 + postage

Postage UK & Ireland £4.54, Europe £6.63, Rest of World £10.64

Please select your region and click the buy button:

What they say about Sole Trader: The Holistic Therapy Business Handbook

"This book has plenty of simple, practical advice, but is also a really interesting read. And it has real examples of people who live out their holistic dream! Jane's inspiring and infectious attitude makes you believe that success is absolutely within reach. Imagine that! "

Helen Legh, BBC Radio Presenter

"The Sole Trader, though specific to the health practitioner, should be part of every entrepreneur's arsenal. I started to read this book with the determination necessary for one who despises the business angle of my profession. I dragged myself through the first few pages of business plans and market analysis. All of a sudden I was in a brand new world. Jane Sheehan has taken the driest of subjects and has filled the pages with the most useful information, dressed in her energy and love of life. It is a page-turner! She uses facts and personal stories of both successes and failures. It covers aspects no one has even thought of, within advertising analysis, interview tips, and from attracting clientele to sacking the ones that don't work out, from licenses for music used, to pricing in a recession.  She covers the use and function of holidays, the art of negotiation in order to get the most in the best way, She shows you the value and use of pamper evenings, and traveling to spread your fame and fortune. If you wonder about a gift for your self or your self-starter friend, this is the best I've seen on the market and certainly gives Cherie Sohnen-Moe a challenge"

Yvette Eastman, Touchpoint Reflexology of Canada

"Even before you open Jane Sheehan's new book, Sole Trader, it feels luxurious and looks inviting. Normally I wouldn't chose to read a business handbook, but I was intrigued to see what Jane had to say about getting established in the therapy business world. Whether it is her infectious down to earth approach or her enthusiasm which reaches out from the pages, I was surprised to find myself pulled in and actually enjoying reading it!

It is very clearly laid out, with full page atmospheric pictures to introduce each chapter and it feels open, light and not at all heavy and 'businessy'. The book is full of great tips, insights and stories to support her advice and each chapter has Action box to summarize what is being covered and what your next steps are.

Jane starts off by addressing every therapist's biggest challenge... making that leap of faith into becoming a full time holistic therapist. From preparation, marketing, telephone skills to surviving the tough times, she carries you on a wave of positivity and self belief. Nothing seemed daunting or overwhelming even when it came to statutory disputes and resolution procedures.

The book does only cover the legalities of a business in the UK, but this guide would be a huge asset to any independent therapist, no matter which country they live in. Sole Trader is so much more than a business handbook!

I was delighted to also come across myself and Universally Rio on page 94! Thank you Jane!

Sole Trader is a great read and I highly recommend it."

Sally Teixeiras, Universallyrio.com

Thanks Jane! this is SO good, all therapists should read it. This book is written by someone ' in the business' and gives away her 'secrets' and tells mistakes she has made - so the new therapist particularly can go out there and market herself, set up her stall correctly at an exhibition etc - loads of good advice here. I have recommended this to all my students and gave the book as a prize in a draw for the classes who finished recently. Thanks Jane - I would recommend this to new and experienced therapists alike. Jackie Hamilton "Jackie Hamilton School of Therapies (Norwich, UK)

A practitioner friend of mine showed me a copy of Jane Sheehan's "Sole Trader" and from the first glance I knew it was worth buying. The easy to read format is pleasing on the eye, and its detailed content is written in an informative yet informal style that oozes enthusiasm. I teach Amatsu Therapy, a complementary therapy, and as Amatsu isn't well known, many students struggle with setting up their businesses. Although excellent practitioners, some lack the key business skills and ideas that they need to set up a clinic and to find clients. Part of our course is a business module, and I bought each student a copy of "Sole Trader" as their set text, and I'm looking forward to working through it with them as they embark on their careers. Although the book is designed for reflexologists, the sensible advice translates just as well to other therapies. I'd recommend it! J. Langston (Hertfordshire, UK)

I am a very experienced practitioner, and I have built my busy full-time practice up steadily over the past 7 years. I am also an Area Group Leader and a mentor for the Association of Reflexologists. I would have loved to have access to a book like this when I started out ... it contains all the information you need to know to get your business up and running, and then to help it to grow. Even now, I have found some real nuggets of information which I will use to help my business to grow and develop further. Jane's writing style is friendly and easy to read, with plenty of humour .. as an experienced and very successful practitioner, she knows what she's talking about. Although this book is jam-packed with information it is very easy to read, the text is well spaced out, and there are lots of pictures to lighten the load. I would recommend this book to any Complementary Therapist who is serious about their business ... I believe it should be on the Recommended Reading list of all students. C. Ewbank "Cathy Ewbank" (Berkshire, UK)

"I thought your book 'Sole Trader' was very good.  My brother-in-law who is in a completely different field had a read and thought it contained valuable info for all types of sole-trader"

Sonia B, Orwellreflexology.co.uk

I first met Jane two years ago and I was fascinated by her work.

Very gifted, yet so approachable and genuine. I was working part time teaching Tai Chi and a part time carer when I was handed "Sole Trader" by Jane Sheehan.

This book is so full of business tips that I am now a Full time Tai Chi teacher.

Thanks Jane I am living my dream."

Margaret Marciniak This e-mail address is being protected from spambots. You need JavaScript enabled to view it